FWU creates a new Umbrella Brand for Skandia and ATLANTICLUX

01. Nov 2016

  • FWU means Forward You

  • Forward You stands for the new proximity to clients and distribution

  • The technology and investment approaches are the pillars of the new company strategy

  • Complete consistency for our existing clients and distribution partners

As of the 25th of November 2016, not only Atlanticlux Lebensversicherung S.A., headquartered in Luxembourg, but also Skandia Lebensversicherung Österreich AG and all other 23 companies of former FWU Group are unified under the new umbrella brand FWU – Forward You. This new brand appearance is intended to represent the characteristics distribution partners and clients have benefitted from for many years: focus on technology and investment.

Both Atlanticlux and Skandia Austria are known to be specialists in unit-linked life insurance products. The success of both companies is based on a strong service orientation and tailor-made IT solutions for distribution partners and their end clients. FWU has taken its fast internal and external growth as a reason to unify and redefine its brand strategy. The new group-wide brand name FWU Forward You expresses the commitment of all FWU companies to further focus on proximity to clients and distribution.

Today, FWU, including all acquisitions, has a client portfolio of 450.000 clients worldwide, assets under management of three billion euro as well as total contributions of more than 12 billion euro. The company is currently operating in 12 countries in Europe as well as the Middle- and Far East.

The rebranding of FWU Group is also marking the restructuring of our investment approach. The defining characteristics of this new approach are a risk profiling of every single client, a technical risk control of the underlying investment strategies, a legal obligation of the life insurance company to adhere to these risk parameters and finally a globally oriented opportunity management based on complex quantitative models.

At the same time, FWU is continuing the holistic digitalization process which is the foundation for our success over the last decades. In parallel, a new product generation will be released in the beginning of 2017.

Dr. Manfred Dirrheimer, Chairman of the Management Board of FWU AG:

"With the newly defined brand identity of FWU, we are establishing the foundation for a new chapter in our dynamic company history. It is our answer to the evolving needs of our distribution partners and the changing customer behavior of our end clients."

Through acquisitions and organic growth, FWU has grown into a globally operating, successful group of entities. FWU is defined by a strong drive to innovate, based on extensive expertise in the market and flat hierarchies combined with the curious mindset of a start up company. The core of FWU's business strategy is to retain our pioneering role in digitalization and the application of modern investment systems.

Complete consistency for our existing clients and distribution partners: Of course nothing will change for our policyholders due to the rebranding. Our existing clients also benefit from these developments with superior service quality and accessibility via conventional and digital ways.



FWU Life Insurance Lux S.A.
4a, rue Albert Borschette
L - 1246 Luxembourg

GD de Luxembourg

Phone: +352 26494 200
Fax: +352 26494 300

E-Mail: info@fwu.life